Lululemon Athletica and Athleta are both brands that sell workout clothes. While Lululemon caters to both men and women, Athleta is strictly for women. Both companies logos can frequently be seen with no writing, just the symbol itself when displayed on clothing and storefronts.
I love that the Athleta logo is purple and depicts a pinwheel like flower. It has a playful mood as though it is getting you excited to go workout.
The Lululemon logo, in contrast, is much more bold. The red color reminds me of strength and determination, it has a "you can do anything" appeal.
I feel that both logos are trying to reach the same target audience for the same purpose. While I think they are both doing so, I think that Lululemon is doing it in a more successful way. Their logo is more simple and unmistakable. Once you associate it with the brand for the first time, it is not likely that you will mistake it for something else. While I think that Athleta logo could easily be mistaken for something else, like a toy company or something of that nature.
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