Taylor Ridinger Digital Media

Lululemon Athletica and Athleta are both brands that sell workout clothes. While Lululemon caters to both men and women, Athleta is strictly for women. Both companies logos can frequently be seen with no writing, just the symbol itself when displayed on clothing and storefronts. I love that the Athleta logo is purple and depicts a pinwheel like flower. It has a playful mood as though it is getting you excited to go workout. The Lululemon logo, in contrast, is much more bold. The red color reminds me of strength and determination, it has a "you can do anything" appeal. I feel that both logos are trying to reach the same target audience for the same purpose. While I think they are both doing so, I think that Lululemon is doing it in a more successful way. Their logo is more simple and unmistakable. Once you associate it with the brand for the first time, it is not likely that you will mistake it for something else. While I think that Athleta logo could easily be mistaken f...

Logo Sketches

Fictional Companies 1/23/2017 1. Greenway Landscape Supply: This is my families company and I would love to come up with a new logo and marketing strategy for it. It is a landscape supply and design company. They sell landscape products, do design work and offer many other outdoor services. 2. Photography by Taylor: I have always been into photography so Photography by Taylor would be a brand for my own photos. I would use it to build up a portfolio of all sort of photos. 3. Sweet Treats: This would be a company like Uber Eats but they would specialize in desserts. It would be one company that makes all sorts of desserts and brings them right to you. 4. SmartLighter: This would be a highlighter that scans what you highlight into your computer. That way all of the important information goes from your book to your computer. 5. Power Up: This product would be a phone case where you could touch your cases together and power would transf...

I am from Naples, Florida so the sunset is something that I absolutely love!

My name is Taylor Ridinger and I am a Junior at The University of Tampa. I am an advertising and public relations major so I am hoping to learn lots in this class that could help me in the future. I want to come out of this class being comfortable using all of the Adobe softwares that we are going to go over.